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| Using a Visual Tool to Analyze Competition |
Competitive intelligence practitioners generally spend considerable effort to make field information gatherers aware of
the need to provide information about competitors’ activities. After much hard work and time, the CI practitioners manage to receive
numerous reports regarding promotions, prices variations, training of distribution channels, hiring of salesmen, etc. And then a new problem
arises: how can all these reports be handled practically and analyzed quickly? Is it possible to have a general overview of a competitor’s
actions? Is it possible to identify a common pattern in a certain strategic grouping of competitors without being forced to analyze all the
reports, one by one?
Autor:Sergio Marchi
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